For those of you familiar with designing custom embroidered patches, you know about twill.
Artex Group Patch Blog
Has your business come across budget constraints when considering embroidering individual caps and uniform items with direct embroidery? We are here to help with bulk patches!
Details That Make a Difference
At Artex Group, our in-house designers have been crafting embroidered patches since 2002. Over the years we have worked with countless businesses and organizations, including renowned automotive companies, small businesses (i.e. independent microbreweries), public service teams, police departments, and more to produce over 150 million patches. Our objective remains steadfast: To create custom patches that accommodate your brand’s specific design needs while adhering to precise color and detail requests.
Our passion rests in continuing to deliver patches that represent your company’s brand with the highest quality as we manufacture at a low cost.
We offer the quality assurance of ISO-certified production to ensure our customers receive superior patches every time. We help every step of the way from concept to artwork to final production.
The process is seamless. Send us your current design or ideas, and our in-house designers will translate your brand’s identity into a patch of your choice: embroidered, woven, sublimated, or PVC. We promise to provide you with a custom quote within 24 hours of inquiry.
We invite you to start the process by submitting your current logo or ideas to receive a custom quote.
Have you ever considered producing custom cap patches for your organization? It's definitely an on trend promotional tool right now. Think about how many people you see everyday wearing ballcaps and beanies. If you look closer, most caps almost always have a patch on the front or a woven tab on the back or side. Have you ever seen a cool cap with a unique patch and thought - I NEED that hat! Or - that's a cool cap patch, let me google that company and see if I can buy one!
A custom patch promotes your brand, unites people, marks important achievements or milestones, and makes your organization easy to identify.
Artex Group designs and produces custom patches in four different styles to fit your preferred size, shape, and material preference. Whether you have a design or logo you want to have made into a custom patch or you want one of our designers to create a brand new design for you, we invite you to let our team work with you.
Are you interested in adding custom patches to your business uniform? Then you need to make sure you find a custom patch maker you can trust. Find out how here.
Custom patches trace their history as far back as China in the 3rd century, B.C. What started as a way to patch holes in clothing grew into a way to decorate clothing. Embroidered patches were sewn by hand by a custom patch maker to become individual pieces of art.
The custom patch then evolved into a way to identify the different ranks of military personnel. They were a sign of honor and prestige before becoming a form of self-expression, representation, and even high fashion in the 60s and beyond.
Whether you’re using them to promote your business, selling them in an online store, or using them for personal wear, you want to make sure that you find a custom patch maker who can give you top-quality custom patch products. Here are 8 tips you can use to find the best custom patch maker for your needs.
1. Check for Industry Experience
You don’t want to trust your order of custom patches to just any custom patch maker service. Cutting corners to save money and going with an inexperienced custom patch maker will only cost you more later on. You could receive poor-quality patches as a result.
If you’re looking for custom patches within a particular industry like law enforcement, you want a trusted company that will do your custom patches justice. Remember, a company with the right experience is worth the cost if you know that you are getting the high-quality results you want in the end.
2. Consider Artwork and Design Services
A good custom patch maker company will strive to provide you with the best service. Especially when it comes to the artwork and design services for your custom patches. If you don’t like the way an artwork proof looks, they will give you unlimited free edits of your design until it is up to your standards before creating the finished product.
If you need assistance coming up with or editing your designs, they should also have a custom artwork and design team to assist you and make sure they are up to your design specifications and appearance.
3. Look for a Variety of Options for Custom Patches
When looking for a custom patch maker, you want to find one that offers different options for your custom patches. Embroidered patches are just one type of custom patch option for you to choose from.
Here are some of the other types of custom patches you can choose from:
- dye sublimation patches
- custom PVC patches
- woven patches
You can also choose from custom patches for hats and custom logo patches for businesses. In addition to these types of custom patches, you can also select from patch materials like polyester, glow-in-the-dark, and metallic thread for added effect.
The backings of your custom patches for attachment can also include:
- clasp pins
- sticky backed self-adhesive
- dryer-heat activated
Going with a custom patch maker that can provide you with other options is ideal. It allows you to have even more variety of products and designs to choose from for your custom patches.
4. Read Online Customer Reviews
Customer reviews are one of the best tools you can use to find a custom patch maker site. These customers have already tried out and vetted the company for you. This can be an invaluable resource in knowing which custom patch makers are the best.
They can attest to important areas such as product quality, pricing, customer service, and turnaround times for placing and receiving orders. With online customer reviews, they’ve already done the hard work of researching a customer patch maker. You’ll know what to expect before you commit to an order.
5. Explore Custom Patch Maker Company Pricing
With a custom patch maker, you shouldn’t have to pay anything upfront until you are satisfied with your patch design. Avoid companies that will try to lure you in with bait-and-switch tactics only to change the price as soon as they have your payment information.
Get a quote in writing, if possible, so you have a firm number that they will honor. Also, steer clear of any custom patch maker companies that require a fee to get a custom quote. A good custom patch maker will offer a no-obligation free quote for any custom patch service design orders.
6. Verify Prompt Delivery Times
While you want your custom patches to be high quality, you also don’t want to wait around forever for them to be delivered. You need the right balance with a custom patch maker that gives you high-quality custom patches and fast shipping.
Quick turnaround times are best for prompt fulfillment. So your custom patches aren’t just sitting in an order queue for weeks at a time. You’ll also want to verify that shipping rates won’t cost you an arm and a leg if you do need to expedite your custom patches order for any reason.
7. Bulk Ordering Options
If you’re looking to place a large order for a business or large organization, you need to ensure that your custom patch maker is up to the task. Some custom patch makers are better suited for small-batch boutique orders. They may not be able to adequately handle a large business order of custom patches with the speed and precision you need.
A larger and more experienced custom patch maker company can fulfill your business needs. As well as fulfilling specialized group custom patches for sports teams, festivals, security, Boy Scouts, military organizations, and more.
8. Research the Customer Service Process
A reputable custom patch maker company should stand by the quality of its products and never ship out a subpar item. If, however, anything does go wrong in the design process or you’re not fully satisfied with your custom patches, your custom patch maker should do whatever is necessary to make it right.
Whether it’s a replacement item or a whole order that needs to be redone, a dependable custom patch maker will attempt to fix the issue. Some custom patch maker companies may even offer a money-back guarantee.
Design Your Custom Patches with Artex Group
Custom patches can help you elevate your style and promote your business. But you have to choose the right custom patch maker who can make your designs come to life.
The Artex Group has 20 years of experience in the custom patch industry. We’ve helped craft over 150 million patches for large and small organizations all over the U.S.
Our team of in-house designers can assist you every step of the way. Let us help you design and create your perfect custom patches from the patch type, to the colors and details.
Contact us today to receive your free custom patches quote.
Custom patches are unique and versatile accessories. They add a distinguished look to outfits but they can also be fun and powerful forms of individualism.
While military branches have used embroidered patches to distinguish between the ranks of service members, custom patches have also found their way into the fashion industry as a tool of self-expression.
The 1960s through the 1980s brought about anti-war protests, civil rights movements, and inclusivity marches, with custom patches at the forefront of expression and solidarity.
However, there are other uses for custom patches that can help benefit your business. If you’re interested in finding out about the 7 main benefits of using custom patches for your business, then keep reading below to discover more information.
1. Custom Patches Unify Your Employees
Uniforms are only one part of your business, but they can play an even bigger part when they’re used in conjunction with custom patches. When everyone on your team has custom patches, they’ll feel more connected to one another.
Uniforms with custom patches also help employees feel more like equals so there is less of a need for comparison among their co-workers. This can increase their productivity and teamwork factor as well.
Whether it’s a company logo or a custom name patch, your employees will feel like a valued part of the working team. They will wear their custom patches with pride and proudly display them for others to see.
2. Embroidered Patches Are Professional Looking
In addition to helping unify your employees, custom patches also make your employees look more professional. When your employees are wearing custom patches, it establishes your company’s image in a positive light. This means that when your employees serve your customers, they will give off a more polished appearance in representing your company.
Custom patches amplify your business’s persona. You can impress your customers with a more skilled look.
This, in turn, will also help your customers see your business through new eyes. They will view your business as one that cares about its image. Your customers will also see how your company strives to maintain a high-quality overall impression.
3. Custom Patches Promote Brand Awareness
With just 7-10 seconds to make an impression on a customer, you need to use every tool at your disposal to create a connection between your customer and your brand. Add to that the fact that 55% of this first impression of your brand is based solely on visual imagery alone.
Using custom patches is a great way to subtly put your brand out there where your customers can see it. Each time a customer sees your brand on these custom patches, it creates an impression on them. Within 5-7 impressions, your brand becomes more memorable to your customers.
It’s a natural interaction with your brand through a common piece of attire.
4. A Custom Patch Is a Free Form of Advertising
Of course, custom patches aren’t just great for promoting your brand with your customers, they are also ideal for creating more exposure for your business outside of your company. At the corner store or the coffee shop, when you or your employees wear custom patches out around town, you’re increasing the number of eyes on your brand even further.
But your custom patches don’t have to be just on your clothing. Custom patches for hats are also one of the many ways to style these unique designs for your business. Using the right logo design and colors on your custom patches can also increase your brand recognition by up to 80%.
5. Embroidered Patches Are More Cost-Effective
There’s no denying that custom patches look great. But they are also a cost-effective way to help promote your brand and boost your business.
With custom patches, you won’t have to break the bank. You can get custom patches made for far less than the standard chunky cheap-looking name tags or expensive fully embroidered uniform pieces.
You can get beautifully done and professionally designed custom embroidered patches for your business and still look great while saving money. Buying in bulk is also a terrific way to save since most custom patch makers will give you a pricing break discount for ordering over a certain amount of custom patches.
6. Using Custom Patches Offer an Increased Sense of Security
Yes, custom patches help your employees feel more unified, but they also take it a step further by increasing security in your business. Custom patches are harder to duplicate. Their uniqueness makes it more difficult to let just anyone pass by undetected.
With custom patches, your employees are much more distinguishable with your company’s logo prominently displayed. When everyone is more easily identifiable by their custom patches, you’ll run less of a chance of someone trying to pose as an employee to sneak into your company.
This will give you peace of mind knowing that your business is only accessible to those who wear the custom logo patches.
7. Custom Logo Patches Provide Durability and Versatility
Another benefit of custom patches is their durability. They also have many forms of versatility in their design types.
Custom PVC patches are constructed from rubber, giving them a textured appearance and making them more durable than other custom patches. They are weatherproof and can stand up to tough outdoor environments. Your custom patches will stand the test of time and last much longer than other name tags and emblems.
Custom patches also come in other styles like woven patches. These patches have all of the same qualities of embroidered patches, but they use finer threads in their design. This provides clearer and more precise details of your logo to shine through. Choose from different thread types as well.
Order Custom Patches for Your Business From the Artex Group
Custom patches offer your business so many great benefits. You’ll wonder why you waited so long to order them in the first place. When you need custom patches for your business, turn to the Artex Group.
The Artex Group has been making custom patches for 20 years. Our team of in-house designers can help you through the process of designing and bringing your custom patches to life. We have the experience you need with over 150 million patches created across a wide spectrum of businesses and organizations.
Contact us today to request your free quote for your custom patches for your business.
Happy employees. That can be the factor that makes or breaks your company. While employees need good leadership to thrive, leaders need their employees to feel appreciated and motivated to succeed.
Unfortunately, over 65% of employees feel that they are not recognized at work. This can create problems with morale and potentially high turnover if it is not addressed.
What is the solution? Find more ways to reward employees.
One way that you can do that is by using custom patches. But how will custom patches help reward employees? What can you use them for?
This is your guide on why you should use custom patches for rewarding employees.
Making Your Employees Feel Appreciated
One thing that custom patches can do for your employees is to make them feel more appreciated at work. How is this the case?
Well, you can run employee incentive programs or contests to see who comes out on top. Of course, employees may not give 100% just for a patch. But if you attach it to a bigger prize and give it as a symbol of success, like a trophy, it can be something that the employee remembers for a long time.
Considering that only about 35% of employees feel recognized at work, this can increase an employee’s morale and make them feel like they are just a number in the crowd.
Also, having the patches made for this can be seen as the company making the extra effort to make their employees happy. This can turn into a big event for that group of employees and create friendly competition among them.
Increasing Employee Retention
Going along with making your employees feel appreciated can also lead to retaining more of the employees that you already have.
One study suggests that employees are 63% more likely to stay with their current company if they feel like they are recognized at work. On top of this, 91% of Human Resource professionals believe that employee recognition and rewards play a part in employees wanting to stay with the company.
Retention is not only good for employee morale, but it can also lead to building more team chemistry. This is because with increasing employee retention, you are more likely to have the same people working together for a longer period of time.
Along with this, it can prevent companies from facing a high turnover rate and constantly having to train new employees. By eliminating that problem, you are creating an established m among your employees and a place where employees actually want to work.
Build Team Chemistry
Custom patches do not have to be limited to rewarding employees in contests or incentive programs. They can also be used to establish team chemistry if you go about it the right way.
An example of this is if the company has a big anniversary party. To make everyone feel like they are part of the team and even a family, one can make custom patches for everyone to wear together.
This can symbolize a sense of unity and that can be the memory that employees have after leaving that celebration.
As mentioned above, team chemistry can be formed by the successful retention of employees as well.
If you get employees on the same page and help them have a better understanding of each other, you can start to see them work together like a well-oiled machine. Do not be afraid of trying out props like custom patches to get the ball rolling.
Something else that you can do with custom patches to reward employees is to test out their creativity. Let a group of employees decide what custom patch to get for the company or their team.
Of course, if you are concerned about how that patch will represent your company, you can have them run it by your first. However, if you give these employees a little more freedom and power for what they are going to wear around work or to represent their company, they are more likely to feel appreciated.
This can be used as a way of rewarding employees that pick out the best concept as well. You can use the skills that the employees put into this project in other future creative projects that you might have within the company.
Finally, you can reward employees by helping your company get brand recognition. At public events, in particular, employees can wear patches as a clear unifying representative of your company.
It can provide the anchor memory that guests or viewers of one of your public outings need to help encourage them to use your business more often.
An example could be if your company is doing a marketing event right outside of a popular sports venue. You can get tens of thousands of people to walk by your booth within a few hours.
They will need something to remember your company by. So, if your employees are engaged, they can start these conversations with those guests. Eventually, guests will notice the patch that all of the employees are wearing to represent the company.
Start Using Custom Patches
These are just some of the ways that custom patches can help in taking care of employees. The best part is that all of these reasons can build off of each other from appreciation to employee retention, team chemistry, and brand recognition.
Are you ready to use custom patches to reward employees? Request a quote today to get started
Since 61% of employees are more productive in workplaces with relaxed dress codes, designing a comfortable uniform is the first step toward maximizing efficiency. Custom logo patches are a versatile way to add a casual touch to any comfortable uniform.
Here, we’re going to discuss the benefits of custom logo patches and how to design one the right way. Read on to begin creating comfortable yet camaraderie-inspiring uniforms for both white-collar and blue-collar employees.
What Are Custom Logo Patches?
Custom logo patches are simple patches that you design from scratch. They make people easier to identify as employees. You can also buy patches in multiple colors to denote the wearer’s specific job or responsibilities.
Custom patches come in multiple materials as well as limitless shapes and styles. You envision the patch that you want for your employer’s uniform and communicate it to patch design experts. They’ll help you decide on the material, shape, and size that works best.
What Are Their Benefits?
Beyond identifying employees and denoting job descriptions, patches have benefits related to accomplishments.
You can get certain people patches to mark milestones such as a 1-year or 10-year work anniversary. You also can get people specialized patches when they win awards or reach important achievements. It’s a great way to recognize your employees in an affordable way and let them show off their accomplishments each day.
Another benefit of custom patches is their versatility. You can choose the shape and color of a patch as well as the words that go on it. Patches work to accentuate any uniform and make it look comfy, casual, and stylish.
Patches also provide a boost to the uniforms that improve employee camaraderie. When everyone wears them, they’re more likely to feel connected to colleagues and superiors. This is likely to increase professionalism and teamwork.
Patches don’t just have advantages for workers and their employers- they also are advantageous to customers and clients. For example, if a customer were to wear red to a retail store with red uniforms, people might try to ask them questions and irritate them. Patches show customers exactly who to direct questions to so that every consumer gets a top-notch shopping experience.
Designing Your Patch
There are several things to consider when designing your patch. You’ll want to include:
- Your business name
- Your company logo
- Colors that your company uses for branding
- Quick at-a-glance contact information (such as a phone number)
- A slogan or word that unites your team and reminds them of their company’s mission
In short, you will need to consider the colors, images, and shapes that best help to build your brand.
You also will need to think about the way that your patch design fits in with the rest of your uniform. Are you designing custom patches for hats? Will they instead be ironed onto a collar or shirt front?
Answering these questions can help you realistically size your patch and come up with something that looks great.
You also need to color coordinate it with your uniform, so make sure that it doesn’t clash with the area that it will be sewn onto. You don’t want to look inconsistent and sloppy.
Once you have a design, the next step is to show it to experts. They can help you determine what material you should make your patch from.
Embroidered patches are the most common, traditional, and classic option you might like. They’re embroidered with high-quality and durable threads in any color you want.
They’re long-lasting regardless of placement and have been used on hats, shirts, and even floor mats since 2002.
These patches are primarily great because they have a simple and sophisticated look. They aren’t ideal for small detail, but they are highly textured and visually appealing.
Dye Sublimation Patches
If you’re looking for more detailed imagery on your employee uniform patch, dye sublimation patches may be the right choice. These patches use precise color matching technology to keep your patch looking perfect. The Pantomime Matching System ensures that the final product looks identical to your actual logo.
However, their main appeal lies in the fact that they can recreate every minute detail with clear, bright imagery. This is a step up from embroidered patches if you have an extremely detailed logo.
If you want both unrivaled image quality and top-notch texture, you can also combine dye sublimation patches with embroidered features for a unique feel.
Like dye sublimation patches, woven alternatives are made to accommodate extremely detailed images. They feature classic stitching that accentuates details and ensures that your brand’s fonts look exactly as you want them to. This allows for more cohesive branding for businesses that want to match the details of their website or logo.
Unlike dye sublimation patches, however, woven alternatives create small-scale texture with stitch patterns. When an employee wears it on a uniform hat or shirt, the light reflects off it when they get near a window.
This creates an awesome dimensional effect that rivals metal badges. In fact, Artex has redesigned metal police badges with woven patch technologies for a lighter and more comfortable alternative.
Those who work in areas with a lot of water require the waterproof and weatherproof nature of PVC patches. They’re especially important for those who work as janitors or cleaning professionals that work with cleaning equipment. However, they also work well for those in areas with wet weather conditions.
PVC patches are an inexpensive custom patch option for businesses of all sizes. They’re extremely lightweight, making them comfortable. They also are designed to undergo a lot of wear and tear so that they last for years to come.
Order Custom Patches Today
While designing employee uniforms can be a challenge, custom logo patches can make the process much easier. They also can make your uniforms stand out so that employees love their daily wardrobe.
Artex Group’s custom patch markers are committed to providing you with bulk quantities of your carefully-planned design. Get a free quote to start bringing your vision to life and designing the best possible workplace uniforms.
In 2021, organizations spent a grand total of $3.6 trillion on marketing worldwide. The adage, “You’ve gotta spend money to make money,” has never felt more true!
Fortunately, not all marketing strategies break the bank. Some low-cost marketing strategies reliably get smaller businesses a lot of bang for their bucks.
One underrated strategy? Guerrilla marketing.
Guerrilla marketing is a tactic that gets a message to your audience in unexpected ways. But, it requires creativity to work. Creative guerrilla marketing ideas cut through the noise and stick in the audience’s mind.
Lauded tactics use public events, installations, and social media influencers to raise awareness of a brand, product, or social cause. Can this low-spend, high-reward strategy work for you?
Read on to learn about what makes guerrilla marketing work. Then, get inspired with 15 ideas that take marketing with embroidered patches to a whole new level.
What Is Guerrilla Marketing?
Guerrilla marketing is an advertising strategy that uses elements of surprise or convention-breaking to your advantage. It’s a type of publicity.
Typically, guerrilla marketing tactics create unexpected opportunities for engagement or interaction in public. These opportunities break the public out of their routine and get them to notice the brand. Popular strategies include:
- Public installations or constructs
- Public events
- Live online events
- Stealth advertising through products
- Contests or giveaways
How Effective is Guerrilla Marketing?
Recent studies have analyzed the impacts of guerrilla marketing campaigns on the organizations that run them. The results are largely positive!
A 2021 study published in The Journal of Asian Finance reviewed international studies of guerrilla marketing campaigns. Researchers found organizations’ guerrilla marketing campaigns proved beneficial in a range of ways:
- Campaigns left a lasting impression on consumers
- Humorous and creative campaigns influenced the intent to purchase
- Brands’ image among audiences improved with campaigns
- Campaigns increased overall organizational marketing productivity
- Guerrilla marketing with “joyous” emotional appeals had significant, positive effects on company returns
That last point is explored in greater detail in a different 2021 study. That analysis, “The Effect of Guerrilla Marketing on Company Share Prices,” was published in the Journal of Advertising Research.
As it turns out, guerrilla marketing is great for your bottom line!
What Makes an Impact?
Not all grassroots marketing campaigns are equally effective. It’s essential to focus on the factors that make an impact to get the best results. Here are five key points of focus.
First, define your goals. What does your organization want from this campaign? How will you measure the degree to which the campaign succeeds or fails? Choosing the right metrics is critical.
Second, understand your audience. Emotion, particularly joy, humor, and surprise, is the center of excellent guerrilla marketing. What surprises your core audience? What makes them happy?
Knowing this lets you connect with your audience on an emotional level. If a campaign involves building on an audience whose trust a celebrity or influencer has already cultivated, choose wisely.
Yes, the best guerrilla marketing campaigns trigger a strong emotion. They also compel further investigation. Once someone is intrigued, make it easy for them to find more information about your brand.
Ensure your campaign highlights a website with a compelling landing page, a way to sign up for more information, or a phone number to call.
Campaign > Stunt
Fourth, ensure your guerrilla marketing strategy is a campaign, not just a stunt. A campaign is an ongoing, coordinated messaging effort. To do it well, you’ll need to invest time and research.
A guerrilla marketing event can be part of a campaign. Or, a campaign can use a series of events as “tentpoles.” The key is that it’s not a “one-and-done” marketing effort.
Legal, Safe, and Ethical
Finally, make sure whatever you do is legal, safe, and ethical. Guerrilla marketing events have gone dangerously wrong when these three tenants are ignored.
In 2005, Snapple made headlines with a guerrilla marketing event: creating the world’s largest popsicle. Unfortunately, those headlines were “Disaster on a Stick!” The giant treat melted, flooding Union Square with strawberry-kiwi juice.
The most common legal violation is vandalism. If you’re installing something in public, it’s wise to get permission from the building owner or city council.
In terms of ethics, remember what your audience cares about. Any event that risks minority people, animals, or the environment is probably a no-go. Stick with positive, eco-friendly experiences.
10 Guerrilla Marketing Ideas With Embroidered Patches
The best guerrilla marketing campaigns leave your target audience with a positive impression. Ideally, some in the audience are influenced to buy your product (or donate to your cause).
Even more audience members find your brand sticks in their memory—and it comes to the forefront of their minds at an opportune time.
Can you create that kind of memory with embroidered patches? Absolutely! Take inspiration from the guerrilla marketing tactics of popular brands—then give them an embroidery-patch twist.
1. Go Viral With Influencers
One guerrilla marketing strategy that’s very “of the moment?” Connect with popular online influencers.
Use surveys, focus groups, or other market research strategies to learn which influencers your ideal audience follows online. Influencers might be models, storytellers, comedians, or musicians who’ve built up a following on an online platform.
YouTube, TikTok, and Instagram are popular spaces for influencers.
You can advertise your brand with influencers using embroidery patches in a few different ways. Some influencers accept gifts like patches or stickers and wear them on their show. Others do “unboxing” review content.
Collaborations, sponsorships, and reviews are the most common ways brands partner with influencers. In a collaboration, you and the influencer may create a fun event or video concept.
Sponsoring content means the brand pays the influencer to advertise the product during their show or live stream. If the influencer wears your brand’s patch throughout a video, it can re-emphasize your brand to their viewers.
2. Organize Sew-On Patch Flash Mob Event
A “flash mob” is a seemingly spontaneous event that is actually organized. Flash mobs step out of crowds and perform dances, plays, or interactive art. Any type of short event can be held as a flash mob.
To conduct a sew-on patch flash mob, coordinate “mob” actors ahead of time. Then, on the signal, they can gather in public, simultaneously sew patches on hats, jackets, or belts, and excitedly distribute the garments to random crowd members.
Or, for a more daring alternative, mob actors can ask crowd members for their hats, bags, or jackets, then attach patches quickly and return the apparel.
Speed is key to a flash mob. The entire event is typically held during the length of a song.
3. Use Undercover Agents
This involves “undercover agents” posing as run-of-the-mill pedestrians or students. They interact with other members of the public. In conversation, they often give away free merch and extoll the brand’s value.
This guerrilla marketing tactic relies on the agents’ acting skills. And it never hurts to give away quirky, memorable merch—including embroidery patches!
4. Install Patch-Based Graffiti
Graffiti is a classic guerrilla marketing tactic. Embroidered patches are a great way to make this kind of organic marketing stand out.
Sticker graffiti is easy. It doesn’t require a projector, painting skills, or even an installation strategy. Sticker graffiti can involve placing stickers around a neighborhood to create a sense of mystery through a repeating symbol.
Or, you can combine stickers into a larger display, using a mosaic effect to create a mural or installation.
To turn embroidery patches into stickers, apply adhesive to the back. Check out YouTube tutorials for different application methods.
Unlike flat vinyl stickers, the thickness and texture of embroidery patches make them stand out. This makes adhesive patches a memorable alternative to vinyl stickers for a “sticker graffiti” strategy.
Just be careful! If you get caught or don’t have permission, sticker graffiti can get you arrested for vandalism. Just ask Rich Tu: the artist and marketer spent 24 hours in jail for his sticker-based guerrilla marketing stunt in NYC.
5. Patch-Up Quirky (Free!) Products
Setting out quirky, free products is a popular strategy for multiple guerrilla marketing campaigns.
For instance, in 2009, the non-profit Friends of Cancer Patients laid out free beach towels on the beach. The catch? The towels were shaped like coffins.
When someone gets up from lying on the coffin-towel, passersby can see the message in its center—one raising awareness of skin cancer risks from sun exposure.
Another example is a drawstring bag created by the weight-loss brand GNC. The bag shows a woman’s waist and butt. The waist cinches when you draw the string, creating a skinnier silhouette.
What product is particularly well-suited to deliver a message about your brand? Try thinking about a product’s shape or utility from unexpected angles to devise an out-of-the-box take.
To make the product memorable, consider using embroidery patches to alter its appearance or play visually with assumptions about what the product is for.
For instance, patches that look like eyes can turn a generic handbag into a face. Push yourself to see beyond the obvious in everyday objects!
6. Alter the Environment
A regularly popular guerrilla marketing strategy involves altering the environment to turn an everyday space into something unexpected. These alterations can be of all sizes.
For example, in 2014, the cleaning products company Mr. Clean altered crosswalk stripes. The alterations made the stripes brighter and “cleaner” than the neighboring stripes—literally creating a bright spot on an everyday street.
To give intrigued audiences a lead, each “clean” stripe incorporated the Mr. Clean logo at its base.
Alterations can also give everyday objects a new context—completely transforming them.
Guerrilla marketers have used door hangers or background stickers to transform door handles into beer mugs and noses. In 2013, Duracell transformed turn car brake lights and urban lampposts with flashlight stickers.
You, too, can transform objects and spaces around you. Embroidery patches can come in all shapes and sizes—ready to give any object some new context.
7. Set Up an Interactive Game
People love taking a break to play games, making games an exciting guerrilla marketing event.
Scavenger hunts, trivia-giveaway contests, and even silly games like “reverse strip-poker” can create fond memories for the audience.
Some games work better when the audience signs up ahead of time. Others can be held publicly, and you can pull enthusiastic volunteers from a crowd.
Embroidery patches can help make a game a hit. They can be prizes for giveaways or symbolize clues in a riddle-solving game. You can even get creative and use them as poker chips or board game pieces.
8. Hide Free Patches With Other Merch
Merch is always fun, but it isn’t necessarily guerrilla marketing. With embroidery patches, you can take merchandise up a notch by adding the element of surprise.
Hide patches in merch unexpectedly: in wallets, hats, or even mugs. Discovering the patch might just spark joy.
9. Unique Product Packaging—or Parts!
Guerrilla marketers might alter a popular product that they then give away. Or, they can partner with another company that sells that product. The catch? The marketers change up the product’s packaging or components.
In 2009, toothpaste company Colgate created ice cream bars and lollipops. But, it changed out the stick of those sweet treats with a toothbrush.
The surprise toothbrush included a reminder to brush your teeth and the Colegate logo.
To play with customer expectations, other guerrilla marketers have changed product packaging, including ketchup packets and bottles.
Embroidered patches with a brand message or logo can similarly subvert expectations when they’re unexpectedly part of a product. Consider incorporating the patch into products like shoes, wallets, or hats.
10. Button-Press Installation
Public installations are a time-honored guerrilla marketing strategy. Installations can be structures or sculptures, and they’re nearly always interactive.
An embroidery patch can highlight a button members of the public are meant to press to set off the installation. Maybe when they press the button, your sculpture plays music or reacts in some way.
You could even set up an embroidery patch dispenser. Like a gumball machine, a dispenser lets audiences turn a dial or press a button and get a prize. All prizes can be related to your brand or brand message.
Go Viral in Real Life With Artex Group
Ready for your brand to go viral in real life? Work with Artex Group.
Whether you need guerrilla marketing ideas or style inspiration, Artex is here to help. Our custom embroidery patches and designs make your brand memorable.
Want to discover what our patches can do for you? Contact us today to answer your questions or get a free quote