Artex Group Custom Patch Types

Embroidered patches are effective for marketing

Written by Marketing Department | Apr 11, 2013 4:00:00 AM
 

Embroidered patches are effective for marketing the corporate identity of your business or association.

Embroidered patches offer your company a cost-efficient and most importantly, effective part of your campaign or long-term marketing and branding program. A quality-made embroidered patch will last for years providing your clients and potential clients a very colorful impression of your corporate identity. Embroidered patches or emblems give your corporate logo a pop with texture and incredible detail.

Here’s a point to consider. Next time you see someone wearing an embroidered patch or emblem on a uniform, shirt, jacket, cap, or hat, think about how quickly you noticed it. It may have been one of the first things you noticed about the person. It tends to be a “focal point”. Your company’s identity becomes a focal point. What a great concept. It’s just the way it is.

In addition to marketing your company, embroidered emblems are an effective way to recognize employees or club members who have achieved levels of success worthy of acknowledgment. Many of our clients, from hobby groups to law enforcement, routinely use patches as a proven method of acknowledgment.

Embroidered patches can be used as giveaways at sponsored events. We can package the patches in a variety of ways so your presentation can be customized to fit the venue. They can be packaged bags with header cards or handed out separately. Some of our clients prefer the sticky backs so they can “stick them” right on conventioneers as they walk by their booths. Another possibility for marketing is to resell the emblems as souvenirs as part of an income-generating program. Our clients generally can resell “souvenir emblems” at 3 to 8 times the initial cost. Got your attention now? Either way, they become collectibles which can only be a good thing for your company’s exposure.

With the advent of dye sublimation patches and emblems, your choice for expressing your company’s logo just got a bit more creative. Unlimited colors and extreme detailing make this process very appealing, particularly if your logo is extremely detailed.

Our patches are made for the long haul. We use materials that are designed to meet even the most stringent cleaning applications. They will look great wash upon wash. Given the cost efficiency and potential marketing exposure, considering an emblem or patch program will complement your existing marketing approach.

First impressions are everything. Artex Group’s dedication to detail, documented by our service to the auto industry, will make sure your emblems are perfect and help convey the top-notch company you are. We look forward to serving you. It’s just the way it is.

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