Artex Group Patch Blog

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Embroidered patches are effective for marketing


Embroidered patches are effective for marketing the corporate identity of your business or association.

Embroidered patches offer your company a cost-efficient and most importantly, effective part of your campaign or long-term marketing and branding program. A quality-made embroidered patch will last for years providing your clients and potential clients a very colorful impression of your corporate identity. Embroidered patches or emblems give your corporate logo a pop with texture and incredible detail.

Here’s a point to consider. Next time you see someone wearing an embroidered patch or emblem on a uniform, shirt, jacket, cap, or hat, think about how quickly you noticed it. It may have been one of the first things you noticed about the person. It tends to be a “focal point”. Your company’s identity becomes a focal point. What a great concept. It’s just the way it is.

In addition to marketing your company, embroidered emblems are an effective way to recognize employees or club members who have achieved levels of success worthy of acknowledgment. Many of our clients, from hobby groups to law enforcement, routinely use patches as a proven method of acknowledgment.

Embroidered patches can be used as giveaways at sponsored events. We can package the patches in a variety of ways so your presentation can be customized to fit the venue. They can be packaged bags with header cards or handed out separately. Some of our clients prefer the sticky backs so they can “stick them” right on conventioneers as they walk by their booths. Another possibility for marketing is to resell the emblems as souvenirs as part of an income-generating program. Our clients generally can resell “souvenir emblems” at 3 to 8 times the initial cost. Got your attention now? Either way, they become collectibles which can only be a good thing for your company’s exposure.

With the advent of dye sublimation patches and emblems, your choice for expressing your company’s logo just got a bit more creative. Unlimited colors and extreme detailing make this process very appealing, particularly if your logo is extremely detailed.

Our patches are made for the long haul. We use materials that are designed to meet even the most stringent cleaning applications. They will look great wash upon wash. Given the cost efficiency and potential marketing exposure, considering an emblem or patch program will complement your existing marketing approach.

First impressions are everything. Artex Group’s dedication to detail, documented by our service to the auto industry, will make sure your emblems are perfect and help convey the top-notch company you are. We look forward to serving you. It’s just the way it is.

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Tips for Designing Your Company's Embroidered Custom Patches


Tips for designing your company’s embroidered custom made patches and emblems for corporate branding.

I need an embroidered patch but I don’t have any artwork. Sounds familiar? Let us show you how easy it is to get this project in the “accomplished” category. Remember, no experience is necessary and we will help you throughout this simple process while making it fun!

There are a few ways to go about getting started. First, let’s assume you do not have any artwork. Our suggestion would be to write down the most important aspects of what you wish to convey. In other words, what are you trying to accomplish with this emblem? Is it for marketing or celebrating an event? Is it for marketing or advertising your company’s logo?

Next, jot down all the main items or elements you wish to have in it. For example, if it’s for a camping event, you may want a tent, camp side fire, and canoe, along with the name and date of the event.

Next, consider the size and shape of the emblem. Would you prefer a circular or rectangular shape or perhaps you want a laser-cut finish whereby we eliminate most of the background by laser cutting your logo. The emblem’s size can be determined by what you intend to do with it. Are the emblems going on uniforms or hats, or given out as souvenirs? Above all, we will surely offer suggestions for both the size and shape that best suits your intentions.

So, now you have an idea of what you want in your emblem, what it needs to convey, and the mode of application (uniform, hat, or otherwise). Now all you need to do is contact a highly qualified embroidered patch manufacturer who will call you within 24 hours to go over any and all details regarding your emblem. You can list or attach any pertinent information on a request form including any artwork you may have, even if it’s a bunch of stick figures.

Embroidered Patch Account Executives will go over every detail needed for the design team to create your emblem. you will be assisted in determining the type of backing, percentage of embroidery, and thread color selections needed to get your emblem completed. Once a design has been created and approved by you, then an actual sew-out will be created for you to review and approve. If all is to your satisfaction, the production process begins and the manufacturing, branding, and identity of your embroidered patches are up and running. It’s just that easy. We are here for you and look forward to helping you create the perfect emblem.

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