In 2021, organizations spent a grand total of $3.6 trillion on marketing worldwide. The adage, “You’ve gotta spend money to make money,” has never felt more true!

Fortunately, not all marketing strategies break the bank. Some low-cost marketing strategies reliably get smaller businesses a lot of bang for their bucks.

One underrated strategy? Guerrilla marketing.

Guerrilla marketing is a tactic that gets a message to your audience in unexpected ways. But, it requires creativity to work. Creative guerrilla marketing ideas cut through the noise and stick in the audience’s mind.

Lauded tactics use public events, installations, and social media influencers to raise awareness of a brand, product, or social cause. Can this low-spend, high-reward strategy work for you?

Read on to learn about what makes guerrilla marketing work. Then, get inspired with 15 ideas that take marketing with embroidered patches to a whole new level.

What Is Guerrilla Marketing?

Guerrilla marketing is an advertising strategy that uses elements of surprise or convention-breaking to your advantage. It’s a type of publicity.

Typically, guerrilla marketing tactics create unexpected opportunities for engagement or interaction in public. These opportunities break the public out of their routine and get them to notice the brand. Popular strategies include:

• Public installations or constructs
• Public events
• Live online events
• Stealth advertising through products
• Contests or giveaways

How Effective is Guerrilla Marketing?

Recent studies have analyzed the impacts of guerrilla marketing campaigns on the organizations that run them. The results are largely positive!

A 2021 study published in The Journal of Asian Finance reviewed international studies of guerrilla marketing campaigns. Researchers found organizations’ guerrilla marketing campaigns proved beneficial in a range of ways:

• Campaigns left a lasting impression on consumers
• Humorous and creative campaigns influenced the intent to purchase
• Brands’ image among audiences improved with campaigns
• Campaigns increased overall organizational marketing productivity
• Guerrilla marketing with “joyous” emotional appeals had significant, positive effects on company returns

That last point is explored in greater detail in a different 2021 study. That analysis, “The Effect of Guerrilla Marketing on Company Share Prices,” was published in the Journal of Advertising Research.

As it turns out, guerrilla marketing is great for your bottom line!

What Makes an Impact?

Not all grassroots marketing campaigns are equally effective. It’s essential to focus on the factors that make an impact to get the best results. Here are five key points of focus.

Goals

First, define your goals. What does your organization want from this campaign? How will you measure the degree to which the campaign succeeds or fails? Choosing the right metrics is critical.

Audience Emotion

Second, understand your audience. Emotion, particularly joy, humor, and surprise, is the center of excellent guerrilla marketing. What surprises your core audience? What makes them happy?

Knowing this lets you connect with your audience on an emotional level. If a campaign involves building on an audience whose trust a celebrity or influencer has already cultivated, choose wisely.

Easy Investigation

Yes, the best guerrilla marketing campaigns trigger a strong emotion. They also compel further investigation. Once someone is intrigued, make it easy for them to find more information about your brand.

Ensure your campaign highlights a website with a compelling landing page, a way to sign up for more information, or a phone number to call.

Campaign > Stunt

Fourth, ensure your guerrilla marketing strategy is a campaign, not just a stunt. A campaign is an ongoing, coordinated messaging effort. To do it well, you’ll need to invest time and research.

A guerrilla marketing event can be part of a campaign. Or, a campaign can use a series of events as “tentpoles.” The key is that it’s not a “one-and-done” marketing effort.

Legal, Safe, and Ethical

Finally, make sure whatever you do is legal, safe, and ethical. Guerrilla marketing events have gone dangerously wrong when these three tenants are ignored.

In 2005, Snapple made headlines with a guerrilla marketing event: creating the world’s largest popsicle. Unfortunately, those headlines were “Disaster on a Stick!” The giant treat melted, flooding Union Square with strawberry-kiwi juice.

The most common legal violation is vandalism. If you’re installing something in public, it’s wise to get permission from the building owner or city council.

In terms of ethics, remember what your audience cares about. Any event that risks minority people, animals, or the environment is probably a no-go. Stick with positive, eco-friendly experiences.

10 Guerrilla Marketing Ideas With Embroidered Patches

The best guerrilla marketing campaigns leave your target audience with a positive impression. Ideally, some in the audience are influenced to buy your product (or donate to your cause).

Even more audience members find your brand sticks in their memory—and it comes to the forefront of their minds at an opportune time.

Can you create that kind of memory with embroidered patches? Absolutely! Take inspiration from the guerrilla marketing tactics of popular brands—then give them an embroidery-patch twist.

1. Go Viral With Influencers

One guerrilla marketing strategy that’s very “of the moment?” Connect with popular online influencers.

Use surveys, focus groups, or other market research strategies to learn which influencers your ideal audience follows online. Influencers might be models, storytellers, comedians, or musicians who’ve built up a following on an online platform.

YouTube, TikTok, and Instagram are popular spaces for influencers.

You can advertise your brand with influencers using embroidery patches in a few different ways. Some influencers accept gifts like patches or stickers and wear them on their show. Others do “unboxing” review content.

Collaborations, sponsorships, and reviews are the most common ways brands partner with influencers. In a collaboration, you and the influencer may create a fun event or video concept.

Sponsoring content means the brand pays the influencer to advertise the product during their show or live stream. If the influencer wears your brand’s patch throughout a video, it can re-emphasize your brand to their viewers.

2. Organize Sew-On Patch Flash Mob Event

A “flash mob” is a seemingly spontaneous event that is actually organized. Flash mobs step out of crowds and perform dances, plays, or interactive art. Any type of short event can be held as a flash mob.

To conduct a sew-on patch flash mob, coordinate “mob” actors ahead of time. Then, on the signal, they can gather in public, simultaneously sew patches on hats, jackets, or belts, and excitedly distribute the garments to random crowd members.

Or, for a more daring alternative, mob actors can ask crowd members for their hats, bags, or jackets, then attach patches quickly and return the apparel.

Speed is key to a flash mob. The entire event is typically held during the length of a song.

3. Use Undercover Agents

This involves “undercover agents” posing as run-of-the-mill pedestrians or students. They interact with other members of the public. In conversation, they often give away free merch and extoll the brand’s value.

This guerrilla marketing tactic relies on the agents’ acting skills. And it never hurts to give away quirky, memorable merch—including embroidery patches!

4. Install Patch-Based Graffiti

Graffiti is a classic guerrilla marketing tactic. Embroidered patches are a great way to make this kind of organic marketing stand out.

Sticker graffiti is easy. It doesn’t require a projector, painting skills, or even an installation strategy. Sticker graffiti can involve placing stickers around a neighborhood to create a sense of mystery through a repeating symbol.

Or, you can combine stickers into a larger display, using a mosaic effect to create a mural or installation.

To turn embroidery patches into stickers, apply adhesive to the back. Check out YouTube tutorials for different application methods.

Unlike flat vinyl stickers, the thickness and texture of embroidery patches make them stand out. This makes adhesive patches a memorable alternative to vinyl stickers for a “sticker graffiti” strategy.

Just be careful! If you get caught or don’t have permission, sticker graffiti can get you arrested for vandalism. Just ask Rich Tu: the artist and marketer spent 24 hours in jail for his sticker-based guerrilla marketing stunt in NYC.

5. Patch-Up Quirky (Free!) Products

Setting out quirky, free products is a popular strategy for multiple guerrilla marketing campaigns.

For instance, in 2009, the non-profit Friends of Cancer Patients laid out free beach towels on the beach. The catch? The towels were shaped like coffins.

When someone gets up from lying on the coffin-towel, passersby can see the message in its center—one raising awareness of skin cancer risks from sun exposure.

Another example is a drawstring bag created by the weight-loss brand GNC. The bag shows a woman’s waist and butt. The waist cinches when you draw the string, creating a skinnier silhouette.

What product is particularly well-suited to deliver a message about your brand? Try thinking about a product’s shape or utility from unexpected angles to devise an out-of-the-box take.

To make the product memorable, consider using embroidery patches to alter its appearance or play visually with assumptions about what the product is for.

For instance, patches that look like eyes can turn a generic handbag into a face. Push yourself to see beyond the obvious in everyday objects!

6. Alter the Environment

A regularly popular guerrilla marketing strategy involves altering the environment to turn an everyday space into something unexpected. These alterations can be of all sizes.

For example, in 2014, the cleaning products company Mr. Clean altered crosswalk stripes. The alterations made the stripes brighter and “cleaner” than the neighboring stripes—literally creating a bright spot on an everyday street.

To give intrigued audiences a lead, each “clean” stripe incorporated the Mr. Clean logo at its base.

Alterations can also give everyday objects a new context—completely transforming them.

Guerrilla marketers have used door hangers or background stickers to transform door handles into beer mugs and noses. In 2013, Duracell transformed turn car brake lights and urban lampposts with flashlight stickers.

You, too, can transform objects and spaces around you. Embroidery patches can come in all shapes and sizes—ready to give any object some new context.

7. Set Up an Interactive Game

People love taking a break to play games, making games an exciting guerrilla marketing event.

Scavenger hunts, trivia-giveaway contests, and even silly games like “reverse strip-poker” can create fond memories for the audience.

Some games work better when the audience signs up ahead of time. Others can be held publicly, and you can pull enthusiastic volunteers from a crowd.

Embroidery patches can help make a game a hit. They can be prizes for giveaways or symbolize clues in a riddle-solving game. You can even get creative and use them as poker chips or board game pieces.

8. Hide Free Patches With Other Merch

Merch is always fun, but it isn’t necessarily guerrilla marketing. With embroidery patches, you can take merchandise up a notch by adding the element of surprise.

Hide patches in merch unexpectedly: in wallets, hats, or even mugs. Discovering the patch might just spark joy.

9. Unique Product Packaging—or Parts!

Guerrilla marketers might alter a popular product that they then give away. Or, they can partner with another company that sells that product. The catch? The marketers change up the product’s packaging or components.

In 2009, toothpaste company Colgate created ice cream bars and lollipops. But, it changed out the stick of those sweet treats with a toothbrush.

The surprise toothbrush included a reminder to brush your teeth and the Colegate logo.

To play with customer expectations, other guerrilla marketers have changed product packaging, including ketchup packets and bottles.

Embroidered patches with a brand message or logo can similarly subvert expectations when they’re unexpectedly part of a product. Consider incorporating the patch into products like shoes, wallets, or hats.

10. Button-Press Installation

Public installations are a time-honored guerrilla marketing strategy. Installations can be structures or sculptures, and they’re nearly always interactive.

An embroidery patch can highlight a button members of the public are meant to press to set off the installation. Maybe when they press the button, your sculpture plays music or reacts in some way.

You could even set up an embroidery patch dispenser. Like a gumball machine, a dispenser lets audiences turn a dial or press a button and get a prize. All prizes can be related to your brand or brand message.

Go Viral in Real Life With Artex Group

Ready for your brand to go viral in real life? Work with Artex Group.

Whether you need guerrilla marketing ideas or style inspiration, Artex is here to help. Our custom embroidery patches and designs make your brand memorable.

Want to discover what our patches can do for you? Contact us today to answer your questions or get a free quote

There are over 32 million small businesses in the United States.

What do all of these businesses share? A goal to grow and succeed. Investing in marketing tools is the easiest way to stand out and reach your goals.

Custom embroidered patches offer a unique look that highlights and advertises your business. Are you trying to decide if patches are right for your marketing strategy? This article covers everything you need to know about why custom embroidered patches are a great idea for your business growth strategy!

1. Why Custom Embroidered Patches Are an Effective Marketing Tool

Custom embroidered patches turn people into walking billboards for your brand. We’ll dive into the ways to use custom embroidered patches down below, but they are most often found attached to clothing.

The marketing Rule of Seven hypothesizes that consumers need seven interactions with your brand before taking action. Custom embroidered logo impressions (when they see someone else wearing your logo) count as interactions.

The more they are exposed to your logo, the more curious they become, and the more likely they are to engage with your brand. In the long run, this strategy generates awareness and increases conversions.

2. The Best Ways to Use Custom Embroidered Patches to Promote Your Business

Embroidered patches are an inexpensive way to customize a plethora of items. Review the ways below that embroidered custom-made patches can elevate your brand.

Clothing

Embroidered patches add beautiful detail to regular clothing. They also help diversify and market your brand. You can add embroidered patches to pockets, denim, and even jacket sleeves.

Accessories

Custom patches for hats are one of the most common placements of patches. They can also be placed on tote bags, canvas shoes, and scarves.

Floor Mats

You might not have noticed, but next time you’re at the car dealership, take a look at the floor mats. Embroidered patch logos are often adhered to floor mats to brand items.

Stand Alone

Don’t know how to use your patches yet? That’s ok!

Embroidered patches are available with velcro, iron-on, and self-adhesive backings. These make great options when you just want to have patches on hand for future projects.

You can also hand them out as consumer souvenirs. This generates a positive customer experience.

3. The Benefits of Custom Embroidered Patches

One of the main benefits of customer embroidered patches is their versatility. Instead of being confined to one type of promotional material (like with a bulk purchase of custom graphic t-shirts or branded socks), patches can be archived and used on a variety of items.

You can purchase one hundred patches and designate 20% to embellish blank t-shirts, 20% for socks, 50% for hats, and 10% for backpacks. Not everyone wants a t-shirt or just socks.

With the versatility of patches, you are then able to purchase white label clothing and accessories in quantities that fit your needs. You can then embellish pieces on an as-needed basis by quickly adhering the patches.

This strategy saves time, saves money, delights consumers, and reduces waste. It will save you the headache of over-purchasing too many custom products and not knowing what to do with them.

4. Types of Custom Patches and Their Benefits

A custom patch creates camaraderie and marks milestones. All of the patches below can be molded to your desired shape, color, and size. In this section, we’ll dissect the four most common types of custom-made patches.

Embroidered Patches 

Embroidered brand patches are the most commonly used patch. The entire patch is embroidered, as the name implies, which means your design is interlaced using high-quality threads.

Color-safe matching is used to ensure the Pantone exactly matches your design. That is why Artex is trusted by the world’s leading brands for all their embroidered patch needs.

Dye Sublimation Patches

Do you have a complicated logo? With dye sublimation, the team at Artex can turn any graphic, logo, or pattern into a custom patch. Dye sublimation uses a precise Pantone matching system that replicates the exact colors used in your designs.

Dye sublimation is a digital printing technology that uses heat transfer to apply an image to your custom patch. The result is a perfectly accurate design with a slight texture.

Woven Patched

Woven patches are different from embroidered patches. In embroidery, thick threads are interlaced with one another. In a woven patch, thin threads are strung together to manufacture patches with extreme detailing yet a thinner touch.

Woven Patches are quite similar to woven labels used for logos and laundry. They are ideal for t-shirts and clothing where you do not want a heavy patch.

PVC Patches

PVC is short for Polyvinyl Chloride. It is more commonly referred to as “vinyl” and is a type of plastic. PVC patches are weatherproof and waterproof. Like all Artex patches, PVC patches can be custom matched to your Pantone colors.

You can choose from 2D or 3D textures for custom PVC patches.

5. How to Order Custom Embroidered Patches

Ordering your custom embroidered patches from Artex is easy! Just follow the steps below to create and order your patches:

1. Create your design
2. Alternatively, you can work with a member of the Artex design team who can help you build the perfect patch
3. Pick your backing (this will determine how your patch will adhere)
   1. Plastic
   2. Iron-on
   3. Velcro
   4. Self-adhesive tape
   5. Magnetic
4. Select your patch border
   1. Embroidered
   2. Sublimated
   3. Woven
   4. PVC
5. Get a quote

You can request a quote by phone or email. Artex minums are as low as 50 patches! In your quote order form, you’ll have the opportunity to answer questions about your order, such as:

• Patch style
• Order quantity
• Design artwork
• Patch dimensions

Answering all of the above questions will ensure you get an accurate quote on cost and lead-time estimates.

Embroidered Patches Help Get Your Brand Noticed

Custom embroidered patches are an easy and affordable way to market your brand. Consider them for your next fair, tradeshow, or store! They are a great way to provide an entry-level product for consumers and market at B2B events.

Contact us today to inquire about your embroidered custom logo patches!

The internet has helped revolutionize the many ways we communicate, from text chats to video calls. Platforms such as Facebook and YouTube, to name two, allow individuals to connect with one another, achieving various goals. This type of engagement – connecting people – has made the internet incredibly attractive to businesses, and that’s why so many companies are using the internet to promote themselves.

That said, this doesn’t mean that offline tools no longer work. In fact, they still do so quite amazingly, and that’s why, today, we’re going to tell you why custom patches are such a good tool for promoting your business:

1. Excellent For Promotional Use

According to market research, logos are the most recognizable brand identifier. Familiarity breeds trust and top of mind recognition. The increased exposure of your logo or company name on a custom patch can help boost name familiarity and trust.

2. Made For Long-Term Use

One of the coolest things about custom patches is that they’re made for long-term use. That’s why it’s difficult to go wrong with them. In fact, buying a custom patch is like buying an investment that can be used for a long time, giving excellent ROI.

3. They’re Highly Customizable

Have you ever wanted to promote your company with something that’s both visible and effective? Well, custom patches are a great way to do so. You can have them customized based on your needs, and you’ll be able to enjoy a unique product that no one else has.

4. They’re Creative

If you’re looking for something that’s going to help you stand out, then custom patches are a great marketing option. They look great and have lasting impact, as they can be seen many times by different people. Custom patches can be used both for company uniforms, hats or bags.

5. They’re Inexpensive

Another benefit to using custom patches is the fact that they’re quite inexpensive. They’re a cost effective way to market your company’s name. 

6. Easy Of Use

Finally, we have to mention how easy custom patches are to use. Instead of pinning on a name tag, you can easily put a patch on a uniform or hat so that your customers identify your company and your employees as professional and trustworthy.

That’s why, no matter what you’re using your custom patches for, it’s absolutely crucial that you put your company’s message or logo on them.

Conclusion

As you can see, custom patches are a highly useful product that can help you promote your company in the best way possible. Just remember, though, that if you want to use them to their fullest potential, you’re going to have to make sure that you get a high-quality patch that’s going to last for a long time. If you can invest in such a patch, you can be sure that you’ll have no trouble finding new ways to promote your company.

Artex Group offers custom patches to help brands enhance their current patches or create new ones. If you’re looking for the best custom patches to promote your company, work with us today!

The internet has helped revolutionize the many ways we communicate, from text chats to video calls. Platforms such as Facebook and YouTube, to name two, allow individuals to connect with one another, achieving various goals. This type of engagement – connecting people – has made the internet incredibly attractive to businesses, and that’s why so many companies are using the internet to promote themselves.

That said, this doesn’t mean that offline tools no longer work. In fact, they still do so quite amazingly, and that’s why, today, we’re going to tell you why custom patches are such a good tool for promoting your business:

1. Excellent For Promotional Use

According to market research, logos are the most recognizable brand identifier. Familiarity breeds trust and top of mind recognition. The increased exposure of your logo or company name on a custom patch can help boost name familiarity and trust.

2. Made For Long-Term Use

One of the coolest things about custom patches is that they’re made for long-term use. That’s why it’s difficult to go wrong with them. In fact, buying a custom patch is like buying an investment that can be used for a long time, giving excellent ROI.

3. They’re Highly Customizable

Have you ever wanted to promote your company with something that’s both visible and effective? Well, custom patches are a great way to do so. You can have them customized based on your needs, and you’ll be able to enjoy a unique product that no one else has.

4. They’re Creative

If you’re looking for something that’s going to help you stand out, then custom patches are a great marketing option. They look great and have lasting impact, as they can be seen many times by different people. Custom patches can be used both for company uniforms, hats or bags.

5. They’re Inexpensive

Another benefit to using custom patches is the fact that they’re quite inexpensive. They’re a cost effective way to market your company’s name. 

6. Easy Of Use

Finally, we have to mention how easy custom patches are to use. Instead of pinning on a name tag, you can easily put a patch on a uniform or hat so that your customers identify your company and your employees as professional and trustworthy.

That’s why, no matter what you’re using your custom patches for, it’s absolutely crucial that you put your company’s message or logo on them.

Conclusion

As you can see, custom patches are a highly useful product that can help you promote your company in the best way possible. Just remember, though, that if you want to use them to their fullest potential, you’re going to have to make sure that you get a high-quality patch that’s going to last for a long time. If you can invest in such a patch, you can be sure that you’ll have no trouble finding new ways to promote your company.

Artex Group offers custom patches to help brands enhance their current patches or create new ones. If you’re looking for the best custom patches to promote your company, work with us today!

 

Embroidered patches are a great way to add some personal style to your wardrobe, and they’re not just for denim vests anymore. Patches can be added to almost any article of clothing, and are a great way to sew in some unique pizzazz to your ensemble. Some people opt to add embroidered patches to their clothes, while others choose to embroider their names or a phrase.

You can choose from different styles of patches, including sequins, glitter, jeweled, embroidered, appliqué, iron-on, and more. There are tons of sizes and shapes available, and you can choose from a wide variety of colors. Here are some tips and information you may find helpful when choosing embroidered patches for clothing.

Tip #1: Consider the Size 

The first thing you have to consider is the size of the patch, as well as where on your clothes you’d like to add it. While you can find patches that are big enough to cover your entire back, you don’t have to stick with just one patch. You can decorate your clothes with multiple patches at once.

Tip #2: Consider the Fabric 

You also want to think about the fabric of your clothing and how it will affect the patch. Most people think of denim when they think of patches, but they can be sewn onto any kind of clothing. You don’t want to sew a sequin or glitter patch onto a delicate fabric, as you don’t want to damage your clothes.

Tip #3: Consider the Placement

You also need to decide where you’d like to place the patch. Will it be on the front, on the side, or on the back of your clothes? Try to imagine how the patch will look, and experiment with different places before sewing it on.

Tip #4: Consider the Design 

You can find all kinds of different embroidered patches on the market. You can choose from secret symbols, tacky sayings, specialty patches, funny phrases, and so much more. With so many designs available, you’ll have no trouble finding the perfect patch for your clothing.

You also want to think about the design of the patch. Sequins and glitter patches are great for parties and concerts, but you may want to try something else if you’re going for something a little more subtle. Embroidered patches are great for subtlety, and many people prefer to embroider their names or a cute saying on their patches.

Tip #5: Consider the Color Combination

If you’re sewing more than one patch onto your clothes, you also want to think about how the colors will work together. You can choose from a wide variety of colors, including pastels, neutrals, and vibrant colors. It’s also a good idea to try and coordinate the colors in different patches, as you don’t want to appear disorganized.

Different Ways to Apply Embroidered Patches

Now that you know what to consider when choosing the perfect embroidered patches for your clothing, then it’s time to explore your options when it comes to applying them, so let’s take a look at a few different ways to apply your embroidered patches.

1. Sewing

Sewing on your patch is the easiest way to apply it and will give you a sturdier hold than an iron-on patch. Your patch will be more attached to the clothing, and will less likely to peel off.

To sew a patch on to clothing, a needle and thread will work just fine, though you can use a sewing machine if you’d prefer to. You can sew patches onto your clothes while they’re new or when they’re old, though you may want to add an extra layer of fabric to an old patch before sewing it on to cover any holes you may have made.

2. Ironing (Heat Seal)

You can also use an iron-on patch, which is a great option for those who want a patch that’s easy to apply and remove. You can iron on a patch to a garment, but it won’t be as sturdy as sewing on a patch. However, iron-on patches are a great option for delicate fabrics, as it will make more of a sticky hold than a sewn patch.

You can iron-on patches onto football jerseys, t-shirts, hoodies, denim jackets, and more. However, ironing embroidered patches will be trickier, since most of them don’t have the glue to keep them strong in place.

3. Gluing

You can also choose to glue on your patches. It’s not the most sturdy option, as it will be less secure and can leave a sticky mess if you want to remove them. With that in mind, this method should be your last resort, though it can be a good option for those who only want temporary patches.

4. Applique Embroidery Sewing

If you want an embroidered patch that looks more intricate and professional, then you can opt to have embroidered patches appliquéd onto your clothes. This option is the most expensive, though it can be a great solution for those who want to add a patch to a delicate fabric, or for longer-lasting patches.

In that regard, this option works especially well with garments that have a lot of available space, such as shirts. It can also be a great method for applying patches on sports clothing since the patches can maintain their durability and polished finish even if the material stretches.

The Bottom Line: Enhancing Your Ensemble with Embroidered Patches

Whether you’re looking for a fun style for a special occasion, or you want to add some personal flair to your wardrobe, embroidered patches are a great way to add some personality to your clothes. You can choose from a wide variety of styles, colors, and materials, and you can find the best embroidered patches online.

Are You Looking for Custom Patches for Clothing?

At Artex Group, we make it easy to get custom patches for your clothing needs. We provide a wide range of top-quality patches for your clothing or promotional needs.

 

CUSTOM EMBROIDERED PATCHES

Woven patches are beautiful pieces of art created from fine craftsmanship. Unlike printed patches, woven patches do not use simple printed methods.

Because the patches have the designs woven into them, you often get a very high quality, clean look, and an aesthetically pleasing appearance.

If you are planning on ordering custom patches, here’s some reasons you should consider getting woven patches instead of the more traditional patches.

You Can Capture Intricate Details

One of the most amazing things about woven patches is that their texture allows you to add more intricate designs. When it comes to printed patches, there are some limits because some of the designs are too fine for laser printing. With woven badges, you have a lot of freedom to add intricate designs, and this gives you the chance to add a unique look to your patches.

You Can Get Patches with Top-Quality Threads

For a long time, printed patches have been created using acrylic threads. For many people, these threads were not appealing. Now you can get patches that use cotton threads. These threads are stronger, and they make a patch look more classy.

Woven patches are often created using cotton strings. It makes them last longer, and you can use them for a long time. You can also combine different threads to create a patch that is appealing to the eye. It is what gives you the opportunity to create a patch that looks amazing.

You Will Receive Patches with Thinner Profiles

Printed patches can be thick, and this can affect their appeal. Commonly, these patches are between 0.25 inches to 0.35 inches thick. On the other hand, woven patches are thinner, and they are even slightly elastic. This makes them lighter and more attractive.

They Are More Durable

Woven patches are made from high-quality materials, which is why they are more durable. You can use them for a long time without worrying about getting holes or rips. These patches have a tighter weave, and they have a stronger build. They are stronger than printed patches and can be used for more demanding applications.

Textured Patches

With woven patches, you can get patches with stunning textures. You can create something that has a cloth feel, and it will look amazing. Woven patches are also excellent because you can create patches that have layers. Ultimately, it will make them look fantastic.

They Are Eco-Friendly

If you have environmental concerns, you will be happy to know that woven patches are eco-friendly. They are not printed, and this makes them more sustainable. You can use them repeatedly without worrying about damaging the environment.

Their Colors are Long-Lasting

The colors are also long-lasting. If you purchase printed patches, you may need to replace them over time. With woven patches, the colors are more vibrant than printed patches, and they will not fade that easily.

Final Thoughts

If you are looking for the best patch to showcase your team or group, consider buying woven patches. An advantage of buying woven patches is that you can get a patch crafted from high-quality material that will last for a long time. You can also get a patch with intricate designs, and it will look amazing.

When it comes to the best custom woven patches, Artex Group has got you covered. Our woven patches can be customized with your preferred fonts and can feature intricate details. Let us know your design in mind and get a free quote today.

 

For most people, the biking experience is about getting from point A to point B. But for bikers with a flair for the more visual things in life, that experience is about so much more. Custom embroidered biker patches enrich the riding experience in countless ways. How?

When Did it Start?

Motorcycle patches go way back to the 1920s, founded by the American Motorcyclist Association (AMA). Back then, AMA group members would gather at events where they wore jackets with their club logo that were embroidered by hand. 

But that’s not really how it got its recognition, though. In 1947, some World War II veterans rode into Hollister, CA, which caused a stir. Shortly after that, the AMA released a statement that the bikers who caused the problem only represented 1% of motorcycle enthusiasts. That’s when the patch and term 1%er became associated with outlaw motorcycle clubs that were formed in the 1940s. 

After that, many clubs came up with patches that only members of a specific club wore. Since then, patches became a representation of the club’s territory and served as the proof of membership of the riders. They also say a lot about the wearer’s status. For example, a full member, who is also referred to as a patch holder, carries a curved patch. 

Now that you know how it all started, let’s dive into how they can enhance the experience of the riders:

It Represents Happy Times

These embroidered biker patches can be associated with the rides, trails, and roads they have conquered together. It’s a club’s way of being able to relive their happiest moments over and over again. 

It Helps Develop a Sense of Community

It’s a go-to for bikers to be able to recognize each other even if they are miles apart, and these patches help with that. Also, riding together with people in the same group brings them closer and develops a sense of community. 

It Helps Create a Special Memento

Patches are not just a pictorial representation of a moment. Rather, they are a piece of clothing that serves as a reminder of what the club has accomplished. It helps their members to appreciate their club better and have more pride in its achievements. 

It Can Be a Form of Self-Expression

Patches are a great form of self-expression for the riders. Bikers can express themselves and their passion for biking with their own unique designs and ideas, especially on their patches.

It Serves as a Status Statement

But in most clubs, it’s not just any rider who is given a chance to wear a patch. It’s a privilege that is only given to the most trusted and respected riders of the group. If a rider is given a patch, it’s as if a vote of confidence is given to that person. It’s like saying that this rider is one that should be trusted to carry the club’s reputation with him everywhere he goes.

Wear Your Ride

As you can see, custom embroidered biker patches are a lot more than simple designs. It represents the club’s journey, a statement of self-expression, or a status symbol to other riders. As a result, these patches carry a lot of significant value.

Buy embroidered patches here at Artex Group. We have been around since 2002, and we have dedicated designers who can create custom patch designs for you. Get in touch with us!

 

Exploring the Role That Sports Patches Play in Sports Teams

CUSTOM EMBROIDERED PATCHES

Knowing that you’re part of a team and that you have an emblem that represents your unity is always a source of pride for athletes. Knowing this, something as simple as a sports patch can do wonders in lifting the team spirit.

Patches are a component of the game, regardless of the sport, league, level of competition, or team. Embroidered patches can be found all around the world, conspicuously displayed on jerseys.

Custom patches are a great method for sports teams to demonstrate their spirit while also serving as a unique branding tool. Name patches, logo patches, and other designs for special occasions are all available as sports patches.

Patches communicate a lot in a small amount of space, making them appealing to any team. Read on to peek into how different sports utilize patches for their teams.

Basketball Teams

Basketball jerseys have patches on the front and back of the jersey. The front of the jersey features the team’s name or hometown, a logo, and the player’s number.

Basketball patches, especially those on the front of the jersey, are usually brighter and more detailed. The player’s name and number are embroidered on the back.

NBA jerseys have the NBA emblem, as well as a special patch for clubs that advance to the playoffs. Teams that have previously won a championship have a gold patch on the top back of their jersey since 2014.

Baseball Teams

Patches are a staple of baseball, from the minor leagues to the majors. They’re just as important as cleats in a player’s outfit. Patches can be found on baseball uniforms anywhere, including the chest, sleeves, and back of the jerseys.

A team name with a number is a patch that’s usually placed on the front. The team and the association or division have little logo patches on the sleeves, and the player’s name and number are placed on the back.

Players’ headgears also include logo patches. Some clubs have also added unique homage patches to their jerseys, such as military-inspired patches or patches with a renowned player’s number.

Football Teams

Football patches can be found in all leagues as well. Uniform patches are worn by high school, college, and professional teams to show pride and distinguish themselves on the field. A traditional football jersey has a number patch underneath the team’s home city or name on the front breast.

Logo patches can be found on the sleeves, while number patches are placed on the shoulders. On the back, there is a name patch for the player as well as their number.

The captain wears a C patch to identify their position on the field. Besides the captain role, players can also have custom patches to honor important achievements.

Soccer Teams

Soccer features a variety of embroidered patches that have long been a staple of player jerseys, from minor clubs to the world’s greatest professional clubs.

Three common regions of embroidered patches can be found on a soccer jersey. The logo on the front comes first, followed by sleeve patches and patches for the back.

On the breast of soccer jerseys is a team logo patch, which is sometimes accompanied by a flag patch. Shoulder patches feature a smaller version of the logo or the player’s number.

A name patch across the top with the player’s number underneath is usually reserved for the back. Soccer patches are typically bright and colorful, designed to stick out on the field.

Conclusion

When it comes to sports patches, it’s all about standing out. These embroidered patches also contribute to the team’s image by displaying character and personality. Remember that your patch reflects your team’s spirit, so don’t hesitate to be creative.

Get the best custom patches for your team at Artex Group! We have been designing custom patches since 2002, and we have the experience and expertise to give you the patch you require. Contact us now to get a group order!

 

We have expert advice on what to consider when designing a custom embroidered patch. Here you will find information about size and shape, the materials used, artwork specifications, and types of embroidery. Here are a few tips to help you get your custom patches just right. 

1) Don’t Be Afraid to Get Creative  

Custom patches make the perfect accessory for your team or group. Since they can be designed to suit your specific needs, they are a great way to promote your business, advertise an event, or give recognition to your favorite sport or activity. 

One of the best things about custom embroidered patches is that they can be customized to suit any budget. You can design a patch to meet your needs and add your own personal touch to it.

2) Take Size into Account 

The size of your custom embroidered patches will depend on their placement. If they are to be worn on the sleeve or on the chest area, they need to be larger to be noticeable. If they are worn on the back of items like jackets or bags, they need to be smaller.

3) Consider Colors

Choose colors that highlight your specific characteristics. For example, if your team or group focuses on the environment, you could use green, or if you want to promote a movie or TV show, you might choose colors related to it.

Whatever colors you choose, make sure they are of good quality and are appropriate for the purpose you have in mind. For instance, if your team is made up of elderly people, you may want to avoid using red because it is a color that is associated with “danger.”

4) Get Creative with Typefaces  

Many people think that they need to use a specific font when it comes to creating custom patches, but that is not the case. You can be adventurous with your choices and have fun trying out new ideas.

The best way to do this is to draw out the lettering you want to use and make sure it looks good before you commit to it.

5) Use a Hot Needle Cut

With a hot needle cut, you are able to cut the patch without it fraying. The benefit of this is that you can make intricate designs, and if you make any mistakes, they will not be visible because your patch will not be ragged. 

Hot needle cutting is a great way to decorate patches and you can use it to enhance the look of your custom patch.

6) Learn a Variety of Specialty Borders

You can learn a variety of specialty borders when it comes to embroidered patches. These include straight, wavy, and diamond borders.

A straight border is a wide border that has a uniform design, while a wavy border has a design that is curved. When using different types of specialty borders, you will be able to make your patch stand out from the rest.

• Merrowed Border
  A merrowed border is a great option for custom clothing patches that are shaped into a circle, rectangle, square, or triangle. The merrowed border option will give your custom patch a refined and professional look. This border is 1/8″ which overlocks the patch edge. This option prevents unwanted frayed edges and helps make the patch more durable.
• Hot Knife
  The hot knife option is ideal for custom embroidered patches that have an intricate shape. We cut the emblem as close as possible to the edge. This option really makes your custom patches come to life.
• Satin Stitch
  A satin stitch is a great option for any custom embroidered patch. The satin border is a 1/6″ stitch that goes around the edge of the patch. This option is completely different than the merrowed border because it does not overlock the patches’ edge.
• Smooth Cut
  The smooth-cut option can be used on any embroidered patch. This border has no stitching on the edge of the patch.

Conclusion

In the end, you will want to make sure your patch has the right size and shape, color, text, and design. If you follow these guidelines, you will be able to create custom patches that are the envy of everyone who sees them. 

Turn your custom patches into a reality with the help of Artex Group. We offer custom embroidered patches catering to designs from your own vision. Get in touch with us today to learn how.

There are a lot of people wearing jackets with beautiful embroidery patches and you have probably thought about buying one for yourself. Although there are a lot of options you can choose from online, it’s always best to make sure that where you are going to buy offers high-quality embroidered patches. 

Here are some practical tips to help you in choosing the right embroidery patches for your jackets.

1. Find Out If the Patches Are Single or Double-Sided

Embroidered patches come in two types, single or double-sided. Single-sided patches are made of fabric on one side and an adhesive on the other side. Double-sided patches are of a sticky material on both sides.

If you are thinking about putting embroidery patches on the front and back of your jackets, double-sided embroidered patches are ideal because of the double-stickiness feature. On the other hand, if you only want to put the patches in the front, single-sided embroidered patches are a great choice.

2. Choose High-Quality But Affordable Patches

It is always recommended to choose patches that are of high quality. Cheaper vernacular patches are not only of lower quality, but they also don’t last long. This means that in a short amount of time, the patches will start to fall off because of the adhesive quality. If you are going to be spending money on patches, you might as well get something that’s going to last.

But sometimes, a cheaper price doesn’t always mean bad quality. However, if you are looking for patches that will last longer, look for brands that offer high-quality embroidered patches.

3. Choose the Right Color for Your Jacket

Aside from choosing patches that are of high quality and durable, you should also choose the right color for your jacket. There are a lot of different color options offered by embroidery patch companies, and if you have your own color scheme for your jacket, search for those patches in the color scheme you choose.

Aside from the color scheme, though, you should also consider how the color of the designs you choose will look on your jacket. If you are aiming for a modern look, you might want to consider choosing single-colored patches that are a bit more subtle than patches with designs.

4. Consider Custom Options

When buying embroidered patches, you should also consider how you want to make your jacket unique. There are embroidered patch companies that offer custom-made options. This means that you get to choose the patches you want, and you can also choose the color and size of the patch, as well.

These custom-made embroidered patches are a lot more expensive than other patches because they are made according to your specific needs, but they are also something you can brag about because they are extremely unique.

5. Pick the Right Patch Size

You should also consider the size of the embroidered patches you will be buying for your jacket. If you want, you can also design patches that are fully customized to your preferences.

If you are only planning to put the patch in the front of your jacket, then you should choose patches that are smaller and not very noticeable. However, if you are planning to put your patches in the back of your jacket, then bigger patches are ideal.

Conclusion

Now that you know all the tips on choosing the right embroidered patches, you can confidently go out and select from the different options available. However, if you want your patches to last long, you should also make sure that you know how to take care of them and how to prevent them from falling off.

Artex Group offers custom jacket patches in various sizes, styles, and colors. Let us provide you with the best custom embroidered patches уou need fоr your jacket. Check out our list of products today!